What SEOs can learn from online journalists
Journalists have been frantically learning SEO and social media techniques over recent years, so they can stay ahead online. But now some of them are so skilled that SEO teams could learn a few things...
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brightonSEO: Live Blog & Ultimate List of Takeaways
We are live from Brighton, and we’re really looking forward to hearing the insights and thoughts of all the speakers (all 19 of them!) Doors opened at 9:00am and the first speaker is scheduled to speak...
View ArticleContent strategy for Christmas and the New Year
Whether you’re decking the halls, or trying to pretend it won’t happen this year, Christmas is fast approaching. For marketers of all kinds, it’s a topic that’s impossible to avoid if you want your...
View ArticleHow to estimate Facebook advertising budget
I usually get asked this question quite a lot: “I want to advertise on Facebook, how much of a budget would you recommend?” and thought I’d share with you my methodology of how I estimate and recommend...
View Article25 Online Marketing Trends for 2013
Every year for the past 4 years the SEOptimise blog has predicted trends within the online marketing industry. In keeping with this tradition, I’ve listed 25 trends that I think we’ll see becoming...
View ArticleDoes Santa need an online marketing strategy?
A few years ago, this blog brought you ‘Online marketing tips for Santa’. Well, this year (to guarantee our place on the right side of the ‘naughty or nice’ list), we’ve looked again at how he could...
View ArticleAdWords Enhanced Campaigns: What You Need to Know
Google has announced a major update to its AdWords advertising platform, with the introduction of ‘enhanced campaigns’. According to the AdWords blog, it is meant to help advertisers manage ad...
View ArticleTips for in-house marketers on engaging with an agency: senior marketers...
There comes a time in the life of an in-house marketer when they need agency support in order to implement and manage offline and online campaigns. However, building a solid working relationship...
View ArticleHow to Audit Your Facebook Advertising Account to Improve Campaign Performance
Facebook account management best practicesAccount Structure introductionFacebook advertising is still more labour intensive than search advertising due to its limited platform functionality and...
View Article10 Resources to Pass the Google AdWords Exam
It’s been almost five years since we wrote about this topic and we thought it was probably time for an update. The key question is, of course, “Have things really changed in the last five years”? From...
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